Besides the fact that it is unethical for counselors specifically to do so, there are many very good reasons why we should not embrace an idea that is often used in sales and in other industries. To be more specific…I am thinking about the reasons why we should not promote affiliate programs or use our … Read more
The modern mental health professional must attempt to balance commercial versus ethical standards when it comes to marketing strategies and advertising one’s professional services. There are inherent challenges related to being both a service provider and in many cases a business owner. This is particularly challenging if the mental health professional also practices other specialties … Read more
I believe that most effective principle in professional networking is reciprocity. Early in one’s professional career, there is a high value placed on finding mentors and making new contacts. Often these activities are centered around cold leads and network events in the form of: e-mails, phone calls, attending conferences, open houses, and joining professional associations. … Read more
We are not entitled to be successful! Just because we hang a sign on our door… it does not mean people will come. Just because we write a blog or a book… it does not mean people will read it or become inspired. Just because we obtain our credentials… or gain a few years of … Read more