I wanted to title this blog post “5 Reasons Why Your Practice isn’t Growing.” But that sounded too negative and too “markety.” By markety I mean something that sales people say to tap into their target buyer’s fears and sense of inadequacy. That’s not my intent or my goal. Instead, I want to speak to … Read more
An Essential Truth About Marketing What I can share is a deep knowledge of what it requires to grow a business. This knowledge comes primarily from my experiences. The first and most essential thing that I assess when I am looking at anyone’s marketing efforts is “Can I tell who they are and what they … Read more
Stop competing, stop comparing. What if I told you entrepreneurship isn’t about competition? What if comparing your business to others and/or yourself to others in the same industry has a negative impact on: your mindset, your creativity, and your marketing? Your Mindset What you believe about yourself and the viability of your business services and … Read more
Do you have a niche for your practice? Do you have a niche for your practice? What is your area of specialty? Are people contacting you in relation to your niche? Many marketing and sales specialists teach people to focus on developing their niche. The whole idea is to define your ideal client and explore … Read more