Some Things to Consider about Writing a Blog There are many reasons to write a blog. I think the best reason lies somewhere between the personal and the professional. Here are some considerations: Do you enjoy writing? Do you have something to share? Do you have a target audience? Do you have access to peoples’ … Read more
Writing a Blog I am not a writing expert. I am just a person who writes regularly. What I do know is that writing that pulls people in can be deeply personal. When you write effectively it will resonate with the reader. In some cases, it might feel like their very own thoughts. One of … Read more
Making Referrals There is a tendency in service based businesses to attempt to accommodate every client or customer. The truth is…these businesses are not meant to serve everyone. Sometimes we need to refer people to other service providers. So what leads to difficulty when the need arises to refer cases elsewhere? Sometimes we don’t know … Read more
Your Personal Brand Who are you? How does that relate to who you are as a service provider? The answer to those two questions is at the heart of your personal brand. You may not relate to the term “personal brand.” But you probably have a sense of what it means. It has to do … Read more
